Black Panther Party during the 1960s Essay

The Black Panther Party was a left-wing association established in 1966 for the safeguard of African Americans (Katsiaficas, and Cleaver 3). It was established in Oakland, California by Bobby Seale and Huey Newton and would proceed to pick up notoriety everywhere throughout the United States for its profound promise to safeguard the privileges of the African American populace as a minority gathering (Katsiaficas, and Cleaver 3). For the decade it endured, the Black Panther Party had the option to handle one of the most appropriate issues of the time: Racism. In this paper, I try to clarify the job the Black Panther Party, whose underlying target was to guard African Americans from police fierceness, played in American culture during the 1960s. Dark Panther Party started because of an earlier history of activism where African American feeling pioneers were pushing for fairness and a conclusion to racial preferences and police mercilessness (Katsiaficas, and Cleaver 71). African Americans had for since quite a while ago requested that specialists address the issues that were influencing them as a minority in the American culture. The Black Panther Party the order and serenity lectured by eminence African American dissident Malcolm X to turn into the legends of the African American reason (Smethurst 21). The gathering represented self assurance and pride, and started programs planned for instructing African Americans politically as an endeavor to accomplish an upheaval in phrasing, the free soul and duty to the reason. It turned into an image of African American culture and even affected design. The Black Panther Party, through its Ten Point Program, had the option to get a handle on the consideration of the specialists and the American open about the issues that were influencing the African American people group (Katsiaficas, and Cleaver 76). It gave a clamor about the mistreatment that was sustained against individuals from its objective network and their absence of control in the political and social foundations that were intended to serve them. The gathering likewise requested of the legislature and requested it praises its commitment to give work or assurance a pay for all individuals (Katsiaficas, and Cleaver 76). Different requests in the Ten Point program incorporated a call to end financial misuse of the African American and other minority networks and the respect of the guarantee for forty sections of land of land and a donkey that had been made 100 years sooner as reparation for subjugation (Jones 177). The gathering additionally requested better lodging to be made accessible in African American neighborhoods inability to which the land should be made agreeable land with the goal that African Americans could manufacture their own not too bad lodging. The Black Panther Party figured out how to request of specialists about the low quality of instructive framework in African American neighborhoods just as pushing the plan with the expectation of complimentary human services for ruined Americans (Jones 179). Police severity was uncontrolled back then, focusing on African American and Hispanic men. The Black Panther Party needed a conclusion to this; and through sharpening the general population, it made a mindfulness and information on human rights which was later to get instrumental in later activism (Smethurst 26). The Black Panther Party followed the beliefs of Chinese progressive pioneer Mao Zedong as he laid out them in his manual, The Little Red Book, to organize monetary and social mindfulness battles among African American individuals through what it called Survival Programs (Katsiaficas, and Cleaver 81). Through these projects, it battled sedate maltreatment and restored medicate addicts, sorted out free clinical centers and offered crisis reaction and rescue vehicle administrations. Also it established the Inter-common Youth Institute with Ericka Huggins as the chief to show how African American youth must be instructed so they would be enabled strategically and monetarily (Katsiaficas, and Cleaver 81). There were likewise different projects, the greater part of which affected live in regions where the gathering was operational. The Black Panther Party affected the political scene during the time it existed. The gathering accepted the job of showing African Americans their political rights and their certifications as lawful American residents to fundamental human rights, singular opportunities and freedoms (Jones 178). To be increasingly viable, it quickly consolidated endeavors with the Student Non-savage Coordinating Committee which was going by Stokely Carmichael who later renamed himself Kwame Ture in accordance with his Pan African beliefs (Jones 178). This was soon after it was established. In the year 1967, the Black Panther Party composed a road walk in which numerous African Americans were engaged with a parade to the California State Capital to contradict a proposed order to boycott the conveying of stacked weapons to open spots (Katsiaficas, and Cleaver 81)). The pumas (individuals from the gathering) had just started practicing that right; and on this parade they all conveyed rifles. The Black Panther Party looked to engage African Americans strategically; and having earned far reaching support from African Americans and different supporters, its Minister of Information, Eldridge Cleaver ran for president in the 1968 presidential decisions (Katsiaficas, and Cleaver 85). The gathering had a greater effect than its inverse, the White Panther Party. Its greatest job was maybe in the human rights development. Despite the fact that the gathering went on for just 14 years, it left an enduring impact on the battle for rights and fairness, and its goals of network administration are as yet present in numerous African American people group today. Works refered to Jones, Charles. The Black Panther Party (Reconsidered). Baltimore, MD: Black Classic Press, 1998. Katsiaficas, George, and Cleaver, Kathleen. Freedom, Imagination and the Black Panther Party: A New Look At The Panthers and Their Legacy. New York: Rutledge, 2001. Smethurst, James. The Black Arts Movement: Literary Nationalism during the 1960s and 70s. House of prayer Hill, NC: University of North Carolina Press, 2005.

Economic Costs and Benefits of Introducing Minimum Wage in a Essay

Financial Costs and Benefits of Introducing Minimum Wage in a Competitive Labor Market - Essay Example Given that the guardians are knowledgeable, it is likewise anticipated that their youngsters with have the equivalent open door for decent training. Beside natural and social variables, industrialization has been pointed as the fundamental driver of imbalance which began between the agribusiness and the modern divisions. Industrialization can prompt a lesser interest for HR. Along these lines, increment in rivalry among the laborers is conceivable. In accordance with this, the inconsistent assets, for example, the entrance to instruction between the rich and the less blessed individuals came about to a more extensive hole on the conveyance of riches between the two segments of the general public. Utilizing the law of flexibly and request, this investigation will look at the financial expenses and advantages of presenting the lowest pay permitted by law inside a serious work advertise. In the end, regardless of whether there will be any adjustments in the monetary expense and advantag e investigation will be addressed given that the main manager inside the work showcase is the monopsony. The lowest pay permitted by law is alluding to the base hourly, day by day, or month to month wage wherein bosses are required to pay the laborers in return for their administration. In particular, in the UK, the lowest pay permitted by law is  £5.93 every hour (BBC News 2010). Ordinarily, the administration actualizes the lowest pay permitted by law so as to secure the financial government assistance of the laborers from harsh businesses. Because of executing a lowest pay permitted by law, laborers could appreciate the advantage of improving their way of life by really expelling neediness from the lives of the individuals (Daniel 2010; Filion 2009). Since utilized people will have the option to get a lowest pay permitted by law, these individuals will have the option to appreciate the advantage of spending more cash on buying their favored essential items which are fundamental so as to invigorate the national and worldwide financial development (Daniel 2010).â

Spring 2010 Transfer Decisions - UGA Undergraduate Admissions

Spring 2010 Transfer Decisions - UGA Undergraduate Admissions Spring 2010 Transfer Decisions Just a quick heads-up to any and all transfer students who applied for Spring 2010. We have started reviewing these files, and as of 7/22, we have begun to send out decisions. Unlike freshman decisions, where there are three specific dates where we send out decisions, transfer decisions go out on a rolling basis and each file takes a great deal of time to review. I expect that we will continue to send out decisions through the end of September, as the deadline is 9/15. And please remember that it is up to you, the student, to make sure your file is complete. Make sure you have sent in updated transcripts with all your work (if you sent a transcript to UGA in January, you need to send another one if you have spring work), and make sure you send in transcripts from all colleges (even if it was dual enrollment in high school or a summer transient class).

Leading Change and Organizational Culture Free Essay Example, 1000 words

Trompenaars point out the fact that there are different ways of dealing with other cultures; ignoring other cultures, abandoning ones own culture, and reconciliation. In his words, in the modern world of business, an important factor for success of organisations is their ability to ‘celebrate differences’. In the opinion of Trompenaars, cultural is not a secondary entity, but is the contextual environment around all transactions in an organisation; financial, market, political, and technological. According to him, the success or future performance of an organisation is no more identified based on its financial performance, but on its ability to handle local cultures. So, he proposes Process Principle Optimization based on five major principles instead of the usual ROI. The five principles, according to him, are corporate effectiveness, the client, the employee, the shareholder, and societal responsibility. So, according to him, the modern businesses should seek ways to improve their local learning so that they can increase their global access. In other words, in the modern business world, integration of values helps organisations ensure sustainable business performance for the long term. We will write a custom essay sample on Leading Change and Organizational Culture or any topic specifically for you Only $17.96 $11.86/pageorder now 2. According to Trompenaars, the modern leadership and management, to be effective, should have transcultural competence. Transcultural competence is the ability to incorporate various cultures successfully, or, in the words of Trompenaars, to ‘celebrate differences’. A similar opinion is expressed by Laroche, and Rutherford (163) who point out that for culturally different employees, to stay in an organisation that hired them, it is necessary for them to work effectively with their managers. The authors continue that if their managers consider them poor workers, they are unlikely to survive. According to him, instead of neglecting other cultures or abandoning ones own, it is necessary to adopt the path of reconciliation to ensure transcultural competence. Reconciliation, in the words of Trompenaars, is the fusion of cultures by understanding how the other culture can be utilised to enrich ones own. It is pointed out that if the management and leadership fail to address th e cross-cultural issues in the organisation, it will face problems in business as in the modern business world, to increase ones global offerings, it is necessary to understand and incorporate local cultures. 3. The first point that Trompenaars puts forward is that many managements and leaderships do not consider culture as an issue that can directly affect business transactions.

When You Hear The Words Human Cloning, What Comes To Mind

When you hear the words human cloning, what comes to mind? The process of giving life to a being identical to one’s self. Or the method of reproduction that gives hope to those who have none through the established ways. Well, this may come as a shock to either side, but it is, and always will be an unnatural method of becoming a parent, and one that is not, and must not be accepted in human society. What is cloning you ask? Cloning is the process of creating multiple copies of D.N.A fragments, Molecules, even Organisms. There are those who would claim that to deny human society this option would be outrageous. But would it be so, can that really be true? The following evidence would prove their reasons otherwise, as human cloning is still†¦show more content†¦No one knows why these attempts failed and why one succeeded.† (Kolehmainen, 2017) To see something as valuable as an embryo carelessly destroyed in the process of reproductive cloning is a travesty, in nu merous ways, not only does it further prove that cloning unable to safely provided a stable live product, but more so destroys a multitude of potential lives to create one possible abominate one. In accordance to Dr. Tanja Dominko’s reports, in the New York Time article â€Å"In cloning, Failure far exceeds success†, her three years of experimenting, and going through 300 attempts with monkeys, the only result she has come up with are some of the most grotesquely abnormal embryos containing cells that have little to none chromosomes whatsoever. Some even bare resemblance to that of cancerous cells as opposed to animals with healthy cells. (Kolata, 2001) But, the most promenade one, which has been over looked the most by far, would be the indefinite hazardous consequences cloning would have on our gene pools. â€Å"The process of cloning would inevitably invite the use of other genetic technologies, specifically genetic manipulation of cloned embryos, and this could r esult in permanent, heritable changes to the human gene pool.† (Kolehmainen, 2017) Such practices of artificially creating a human being only spills disaster in the laboratory, in more ways than one. Materials and funds go to waste with each failure, and those clones that do indeed exist do not lastShow MoreRelatedThe Book The Wolves Of The Walls, The Sandm Dream Country, And The Ocean1742 Words   |  7 Pagesamazing wonders of the world. Like Bod, I want to do these things once I have done what needs to be done at home. I want to make sure that my family who raised me will be taken care of once I am ready to go out on my own as an adult. 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Hiv/Aids Dbq Free Essays

HIV (Human Immunodeficiency Virus) and AIDS (Acquired Immune Deficiency Syndrome) are conditions in the human body that cause failure in the immune system leading to life threatening infections and tumors. HIV was first discovered 30 years ago on June 5th, 1981 in a group of young gay men. HIV began to spread through the entire population of people. We will write a custom essay sample on Hiv/Aids Dbq or any similar topic only for you Order Now Since then over 60 million people have been infected with HIV and more than 25 million have died form an AIDS related causes (www. emedicinehealth. com). HIV/AIDS is a big issue, because it’s affecting a large portion of today’s population. Creating a public health plan will help people who have HIV/AIDS, and ones at risk of being infected. With about 40,000 people becoming HIV positive each year, the financial costs for HIV/AIDS continue to increase (www. medicalnewstoday. com). Many individual are not covered by health insurance so they can’t afford the treatment needed(Document 3). For every HIV infection prevented, $355,000 is saved in the costs of providing lifelong HIV care and treatment (www. avert. org). Fundraising is a good way to raise money for HIV/AIDS. Having more HIV/AIDS walks throughout the United States, to raise money and make people aware of the effects it has on the population today would be a good way to raise money, and get people involved. Another good way to raise money would be to hold a telethon on nation television. Distributing flyers, postcards or door knob hangers will educate local residents about what they can do to help. This money will be used to help people with HIV/AIDS to pay for not only their medical bills and therapy, but their education as well. Most people who are putting themselves at risks of being infected with HIV/AIDS don’t know what it is, or how you can catch it. Some of the cancers and infections people can get from HIV/AIDS are Salmonellosis, Tuberculosis, and Lymphomas (Document 2). The low amount of publicity is one of the main reasons why people don’t know about HIV/AIDS. The first time there was ever publicity on this topic was on July 3, 1981 when New York Times published a news story on AIDS (timeline). There should be more advertisement informing people on how they can become infected, and how it is effecting people. Creating a campaign with eye-catching posters and billboards to be used as an educational platform is a good way to inform younger people. News articles posted online or in newspapers will help as well. An individual can become HIV positive by having sexual intercourse with an infected partner, injecting drugs using a needle that has been used by an HIV positive person, or a newborn can catch the virus form the mother during pregnancy, the birthing process, or through breastfeeding (Document 1). Most people don’t know how serious HIV/AIDS are, because they are not well educated on this topic. Every eight seconds someone dies from AIDS (A Closer Walk). Providing young people with basic AIDS education enables them to protect themselves from becoming infected. Peer education would be a great way to inform people on this topic. Peer education is when a group is given information by someone who is a member of the same community, and who has already been trained in the subject. It is proven that people are strongly influenced by the attitudes and actions of others their age. Testing is a very important part of HIV/AIDS. Most people continue to spread it because they don’t know they have it. In the United States, it is likely that 20% of HIV-positive individuals are unaware of their infection. ( www. emedicinehealth. com). It is impossible to tell if an individual is HIV positive just by looking at them (Document 5). The first HIV test licensed by the United States Food and Drug Administration detects antibodies to HIV in 1985(timeline). Testing should be a mandatory thing for all sexually active people. When a yearly physical is performed, HIV/AIDS and other STD’s testing should be done. If someone doesn’t go to the doctor for a yearly physical, most places will test for HIV and AIDS for little or no cost, without knowing any personal information. It is important to get tested, so that the virus doesn’t get spread to anyone else. Of all the countries in the world, America is home to the largest number of people living with HIV (www. vert. org ). Tens of thousands of people are newly infected with HIV in America every year. Creating new ideas for fundraising, publicity, education, and testing, will help lower this number, because people will be aware of the effects HIV and AIDS can cause. Rabbi David Saperstein once said, â€Å"AIDS destroys families, decimates communities and, particularly in the poorest areas of the world, threatens to destabilize the social, cultural, and economic fabric of e ntire nations†¦ â€Å" How to cite Hiv/Aids Dbq, Papers

International Marketing Plan Oriflame in the Russian market

Executive Summary Many companies which expand their businesses to a multinational scale usually end up failing and retracting back into domestic business organizations due to poor planning. Operating in an international scale usually increases the level of risk that a company faces therefore increasing the chances of failure if companies do not take the activities of planning and strategic management in marketing with seriousness.Advertising We will write a custom report sample on International Marketing Plan: Oriflame in the Russian market specifically for you for only $16.05 $11/page Learn More Russia is a country with a good political, economic, social, environmental and even legal framework therefore the chances of business prospering in that country is quite high if the company is a proactive planner. With a good economic growth pattern and citizens who enjoy one of the strongest purchasing power with disposable income close to 70% the country has b ecome a hot spot for international business especially among multinational corporations (Global impact 2010). Oriflame entered the Russian market 15 years ago and is right now one of the industry leaders and it has reached at this position simply because the company takes business activities such as planning and strategic management in marketing seriously thereby giving the company a competitive advantage over other companies. Introduction The commercial environment is becoming exceedingly volatile and as a result organizations are looking for other avenues to successfully realize their objectives and corporate goals in order to please both stake holders and shareholders (Wheelen Hunger 2002, 5). A products life cycle stages (i.e. introduction, growth, maturity and decline) usually play a big role in deciding what path a business takes especially if it is to expand to an international stage or remain local (Kotler 1999,122). The decision to remain local or go transnational comes wi th its challenges and therefore before it is arrived at after numerous consultations between functional areas of an organization. Thus consistent and continuous coordination of activities and continuous communication between inter-organizational departments is very important especially when conducting audits that may determine an organization’s international business operations.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It therefore becomes necessary for business executives and entrepreneurs who make decisions on behalf of organizations to critically analyze and appraise the whole situation before the company is to make any move concerning entry or ensuring continuity of business in foreign territory (Trott 2008, 17). It is for this reason that the process of planning and strategy takes center stage, thereby reducing the level of risks that a company may face especially when e ntering new territory. A company therefore during this phase may decide to choose the best mode of operating in a country, of course having the main objective of cutting on costs, maximizing efficiency, and aiming to make profits (Sinkovics Ghauri 2009, 12-20). Transnational/Multinational organizations such as Nike, the coca-cola company, Samsung, Toshiba, Mitsubishi and Siemens are examples of big multinational companies who have successfully gone multinational by carefully planning their business models to be in tandem with the various markets that they intend to enter. It is therefore clear and apparent that organizations are often forced to adjust their business models and often think outside the box when they transform from a local orientation to a multinational orientation or else they may face a lot of hurdles. Venturing into international business is not an easy task and therefore it becomes totally necessary to understand the region which the company considers competing wi th local industries and other well established competitors and consequently modification of business operations may be initiated and put into place to match with the market needs of consumers who exist within this market. Hence it becomes entirely important to formulate and implement strategies that will assist the company is breaking ice in that market. The Russian cosmetic industry is well known for the kind of commercial potential it possess and has therefore been attracting a lot of foreign manufacturers into this market. The Russian consumer is said to have a disposable income of approximately 70% for that reason making it most likely that they will indulge in more purchases as compared to the other European counterparts.Advertising We will write a custom report sample on International Marketing Plan: Oriflame in the Russian market specifically for you for only $16.05 $11/page Learn More Multinationals like Oriflamme, Nivea, Gillette, Revlon and ot hers have therefore concentrated there efforts in this market and gone a step further to compete even with more efficiency when compared to local Russian cosmetic manufacturers (Cosmetics in Russia 2011). Research Problem In the field of international business, how to achieve success by multinational/ transnational corporations is a big headache for business executives who are charged with the responsibility of leading these organizations into success. Marketing departments on the other hand are expected to crafts strategies, tactics and programs In order to make brands belonging to these multinational organizations a success, and it therefore becomes necessary to know how business executives manage to do this. Objectives of the study To find out whether there is any thing special business activities carried out by successful multinational corporations. To identify the specific business activities that defines and shapes the success of multinational corporations. Literature Review Pestel Analysis of Russia Russia is one of the most powerful countries in the world and has over the years become a good country for conducting business within the European Union. The Russian economy has been doing well and growing steadily over the last decade and even the Russian citizens enjoy a high rate of disposable income that makes the country a good destination for international business (Euromonitor International 2010). The cosmetic industry for example has witnessed a lot of growth in revenue especially in the last decade and industry reports suggest that there is likelihood that this will go on until the year 2013. Despite the recession that recently hit the European Union, the Russian cosmetic industry was still able to grow by a significant 2% making it one of the lowest growths over the last ten years, though at that time it was outstanding. Currently, the industry enjoys annual revenues of over $ 9 billion per year therefore pulling the worlds largest participants i n cosmetics move towards this country to invest in Russia (Passport magazine 2011). Russian has the 10th largest economy in the world and the 6th largest purchasing power parity therefore meaning the purchasing power of Russian consumers is quite high translating into more income for businesses which serve consumers who are in Russia. For nine straight years leading to the year 2008, the Russian economy recorded a growth of 7.1% making it one of Europe most stable economies.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The average salary of a Russian citizen was also recorded as close to $ 650 per month up from a mere $ 75 back in 2000, additionally only 13% of Russian live below the poverty line therefore meaning over 80% of citizens have a stable daily income that is above $ 1 per day (The Moscow times 2010). The political legal environment of Russia has been a good and stable one since the break up of the Soviet Union back in the early 1990’s. Political instability is always known to be a great hindrance to international business operations and often many multinationals only invest where they assume to be the safest country. Although Russia’s democratic principles are quite questionable the countries leadership is quite effective in catering for the needs of the people therefore satisfying their demands through good leadership. The presence of consumer laws, competition laws, employment and health and safety laws that govern all manufacturing industries whether local or foreign fu rthermore make international business operations run more smoothly, even though local industry are somehow at an advantage compared to foreign companies. The social structure of Russia consists mostly of young individuals who are workers and income earners; such a social structure is good for business because a younger population is more likely to consume products manufactured by industries within Russia. In addition, a younger population usually consists of individuals who apply some effort to work and earn money with intent of improving their living standards, furthermore the fact that over 80% of the Russian population live above the poverty line is an indication of some degree of economic equality that exists in Russia as compared to other countries (The Moscow times 2010). Russia is a country that is respected in the field of technology and has numerous scientists within various sectors of the economy who strive to improve on the technology used in the country. Moreover, the ab ility to partner with like minded countries such as China and Japan has enhanced the technological position that Russia enjoys. Saint Petersburg State University and Moscow university that were established by previous regimes have made it quite clear that education especially in Sciences idea key pillar of Russia’s stability and therefore assists in ensuring that innovation in natured in the Russian society. Oriflame Cosmetics and the Russian cosmetic industry Oriflame Cosmetics is a Swedish cosmetic powerhouse that has full multinational operations in over 62 countries worldwide. The company was founded back in 1967 and has been in the Russian market for close to 15 years. According to Cosmetics in Russia, Oriflame’s management and top company officials have made it clear that â€Å"the Russian market remains Oriflame powerhouse and their main priority, and thus the company intends to strongly to take leading positions in direct sales in Russia and countries in the v icinity.† The company offers a wide range of cosmetic products which are basically made from natural raw materials and additionally uses mostly multi-media channels to sell its products. Simply because many individuals are looking for employment Oriflame decided to partner with locals within its multinational markets to assist in sales and therefore earn money. Oriflame has the ability to effectively produce highly advanced products that are highly differentiated and in touch with the market needs of Russian consumers and therefore this is why it is among the leaders in the Russian cosmetic industry. Approximately 80% of the total market share of cosmetic products (that is, eye makeup, lipstick, facial makeup, hair make up, skin care products, and nail products) is shared by 10 companies with Oriflame being the leader enjoying close to 12% of the total market share. The Russian cosmetic industry has over 40 serious participants consisting of â€Å"Avon, L’Orà ©al Russ ia, Gillette Group, Procter Gamble, Schwarzkopf Henkel, Beiersdorf, Kalina Concern, Colgate-Palmolive, Amway, Unilever Russia, Nevskaya Kosmetika, Mary Kay, Faberlic, Està ©e Lauder, Johnson Johnson, Vesna, Londa Russia, Vichy Laboratories, Svoboda, Christian Dior SA, Eurocos Cosmetics, Krasnaya Liniya Chanel, GlaxoSmithKline,† meaning that the level of competition is quite intense (Euromonitor International 2010). However, the intensity of competition is therefore quite fair or rather healthy because the Russian cosmetic industry enjoys close to $ 8 billion in annual revenues which is quite large as compared to other European counterpart (Euromonitor International 2010). Cosmetics in Russia (2007) claims that the Russian woman living kin urban centres begin using cosmetics when they turn 16 years old and continue doing so until their old age, while on the other hand their counterparts in the eastern part of Russian begin using cosmetics as soon as they turn 14. Additional ly, the article claims that the Russian women are obsessed with elegance and good looks and therefore uses cosmetics an average 4 more times as compared to women from other parts of Europe. As a result multinational cosmetic manufacturers and local manufacturers see this market as a long term investment and business project. Consequently, it becomes necessary to understand what is it that has made Oriflame very successful in the Russian market and has even made the giant Swedish cosmetic manufacturer more successful than local counterparts such as Kalina, Nevskaya and Kosmetika (Oriflame Cosmetics 2011). SWOT Analysis A swot analysis basically assists corporate entities to make business decisions by simply taking a critical look at possible success points and situations which could lead to success or failure if not taken care of in an appropriate manner (Wheelen Hunger 2002, 45). When these events and situations are brought into light then institutions are able to easily formulate strategies and implement marketing plan and regularly adjust them with an aim pleasing a specific targeted market (Kourdi 2009, 92). Strengths The internal environment of Oriflame cosmetics consists of resources, company culture, and Organizational structure is faced by strengths and weaknesses which must be tapped into and minimized respectively to bring about positive business outcome that is in line with corporate goals. Some of the strengths of Oriflame cosmetics include the good company culture that aims all business efforts towards maximizing the customer experience, a good corporate culture that serves the customer as King. Oriflame Cosmetics is an institution that has a good worldwide image and reputation therefore the good brand value attached to this brand can help it break ice in new territories and this is what has made it even bigger in Russia with a market share of over 13%. Weakness One of the weaknesses that Oriflame cosmetics face is the limited number of Resources to further its business ambition therefore restricting the kind of growth that the leadership dreams of. Thus Without enough resources any achievements that the company desires to attain are limited considering the levels of risks that a company faces after dedicating huge resources. Opportunities The large Russian cosmetics market currently with Revenues of over $9 billion annually offers other areas of opportunities that can be tapped into especially after careful planning and strategies are embraced by the top leadership of Oriflame Cosmetics. The demographical structure of the Russian population mainly consists of women who use cosmetics starting at an early age and even go ahead to use it until they become old therefore offering massive opportunities of business that can be achieved through target marketing (Bennet 2006, 170). Threats The tight competition among existing competitors who use low cost models present a threat to Oriflame in Russia (RNCOS 2010). Simply because fore ign companies incur higher costs in the process of business simply because local manufacturer are cushioned from this costs by the government, may mean decreased profit margins by Oriflame Cosmetics. Research Methodology Research methodology is a framework that is used to guide the process of collecting Data and analyzing it to make useful information out of it that can be interpreted and used to guide the decision making process. This research is an exploratory type of research and in order to find out its research objectives the researcher need to use secondary sources of data obtained from industry publications and also web sources to understand how Oriflame cosmetics has successfully conquered the Russian Market and even out shone local manufacturers (Kotler 1999, 44). The data obtained will be further analyzed qualitatively order to process it into useful information that can be easily interpreted and thus used by decision makers. Data Analysis Oriflame cosmetics has been in th e Russian industry for close to 15 years and since then the company has been able to learn and adopt a suitable business model routed on strong strategy that has merged the companies objectives together with consumers expectations and wants. Oriflame has a wide range of brands that have a good marketing mix and a set of good marketing strategies that are established to back them up. However, industry reports by Euro monitor suggest that the industry has witnessed a decline in the sales of premium products since the recession affected the industry in 2009. Trends suggest that the Russian consumer is attracted to quality and at the same time fair prices and therefore this is what Oriflame have incorporated in their company strategies. Hence, by understanding these needs of the Russian consumer Oriflame has formulated and implemented strategies that will enable the company to successfully tap into the market with a high degree of efficiency. The key to success for Oriflame in the Russi an market is as a result of well formulated strategy and top notch marketing planning. The ability of Oriflame to effectively manipulate the marketing mix to their advantage through involving the marketing department is paramount to their current performance. Their approach to pricing, product development, placing (distribution) and lastly promotion is the key behind their success. According to the Euromonitor International, Country Market Insight July 2010 Oriflame was able to increase its total sales by 11% and this was simply due to the revision of the various strategies that the company used. Knowing that premium product sales were on the decline this meant that mass marketing approaches were a much better option as the recession was affecting Europe and other markets. The actual advantage that Oriflame was able to enjoy from mass marketing is that a high degree of production efficiency and economies of scale arose therefore lowering production costs tremendously and this trickl ed down to the actual prices on the shelves of stores thereby triggering purchase. The ability to distribute their products through direct marketing is also another advantage because it increases product penetration in a target region. Direct salesmen entrepreneurs who enjoy commissions from multilevel marketing is attractive because while consuming and introducing others an individual is also able to earn, therefore this strategy boosted the market position of Oriflame. Using massive promotion campaigns on TV and print media and also passing benefits to distributors (direct salesmen) was one main reason behind the performance of Oriflame. Moreover, considering the unique packaging, color, branding and brand identity awarded to products of Oriflame such as lipstick, mascara, eye liner, hair gels, and facial creams gives Oriflame an upper advantage by positioning their products as flagship brands that are perceived as superior. Oriflame prices have shifted from premium pricing method s to a penetrative pricing approach thus making them cheaper and affordable for the people in Russia. Penetrative pricing has been made possible by the fact that the company is now serving the mass market and also at the same time has opened factories in Russia therefore enjoys the hefty benefits that multinationals enjoy from the government for creating jobs by opening factories in host countries. While other local participants like Kalina, Kosmetika and Nevskaya continue to experience growth in sales by 13 , 10% and 18% foreign companies may find their market position under great threat and therefore must embrace strategies used by companies like Oriflame (Global impact 2010). It is as a result evident that the success enjoyed by Oriflame in Russia has been gradually achieved in the last 15 years of Operation for that reason success international business can only come through careful planning and strategy in marketing. Recommendations and Conclusion The success of Oriflame in Rus sia can be attributed to the level of marketing planning and strategic management that has been used by business executives to ensure that short run day to day business and long run business operations are carried on in line with the mission and vision of the company. Oriflame’s operation within 62 countries is run depending on the country and when the company entered Russian it adopted a business model that was in tandem with the Russian market (Commercecan.ic 2011). Therefore, business executives while making international business decisions that usually involve the shifting of a lot of resources for the host country is also equally important to review, appraise current strategies and if found totally redundant it is mandatory that a complete overhaul is conducted and new strategies that are in alignment with the new market be put in place. Oriflame’s case of success in Russia acts as an example and therefore encourage those business executives and entrepreneurs oper ating in a transnational success that the key to making international business activities successful is mainly through formulating, implementing, and continuously evaluating marketing strategy as business activities also change. References Bennet, P., 2006. Marketing Management and Strategy, 4th edn. New York, NY: Prentice Hall. Commercecan.ic, 2011. â€Å"Market Overview of the Russian Cosmetics Market.† commercecan.ic. Available from fromhttp://commercecan.ic.gc.ca/scdt/bizmap/interface2.nsf/vDownload/IMI_3373/$file/X_7999816.DOC Cosmetics in Russia, 2007. â€Å"Oriflame celebrates 40 years of Business.† Cosmetics in Russia. Available from http://www.cosmeticsinrussia.com/showart.phtm?reg=fulltype=fnum=1753 Cosmetics in Russia, 2011. â€Å"The first on-line Newsletter on Russian perfumery and Cosmetics Market in English.† Cosmetics in Russia. Available from http://www.cosmeticsinrussia.com/view.phtm?reg=wiwPHPSESSID=ee6b8281a46144fadd38eb6ee009a8fe. Euromonito r International, 2010. â€Å"Colour Cosmetics – Russia.† Euromonitor International. Available from http://www.euromonitor.com/colour-cosmetics-in-russia/report Global Impact Consulting, 2010. â€Å"Russian cosmetics market.† Global Impact Consulting. Available from http://globalimpactconsulting.com/25/2/1/hot_markets/russia/cosmetics.html Kotler, P., 1999. Principles of marketing, 2nd edn. New York, NY: Prentice Hall. Kourdi, J., 2009. Business Strategy: A Guide to Effective Decision Making, 2nd edn. New York, NY: Economist books. Oriflame Cosmetics, 2011. â€Å"About us.† Oriflame Cosmetics. Available from http://www.oriflame.com/ Passport magazine, 2011. â€Å"Crazy for cosmetics 2008.† Passport magazine. Available from http://www.passportmagazine.ru/article/483/ RNCOS industry Research Solutions, 2010. â€Å"Russian Cosmetics Market Forecast (2008-2012).† RNCOS industry Research Solutions. Available from http://www.rncos.com/Report/IM100_ fig.htm. Sinkovics, R. Ghauri N. P., 2009. New Challenges to International Marketing. London: Emerald Group Publishing. The Moscow Times, 2010. â€Å"Russia Is Getting Wealthier†. The Moscow Times. Available from http://www.themoscowtimes.com/opinion/article/russia-is-getting-wealthier/420731.html. Trott. P., 2008. Innovation Management and New Product Development, 4th edn. London: Pearson. Wheelen, T., Hunger, D. J., 2002. Strategic management and business policy. New Jersey: Prentice Hall. This report on International Marketing Plan: Oriflame in the Russian market was written and submitted by user Hezekiah Valenzuela to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.